Proposal for a psychological research study on the sales and advertising problems of the Bankers Life and Casualty Company - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a psychological research study on the sales and advertising problems of the Bankers Life and Casualty Company
Box Number	9
Report Number	193A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Document Type	Proposal
Industry	Financial Services
Commissioned by	Weiss and Geller
Conducted by	Ernest Dichter
Place	New York, U.S.A.
Company	Bankers Life and Casualty Company Go to Business Biographies
Method	Interview; Test
Keywords	bank, banking, finance, advertising, sales, testing, medical insurance, buyer motivation, brand association, product personality Go to Glossary
Language	English
Document linked to	Memo on Bankers Life and Casualty Company