Proposal for a psychological research study on the sales and advertising problems of the Carpet Institute, Inc. - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a psychological research study on the sales and advertising problems of the Carpet Institute, Inc.
Box Number	8
Report Number	153A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	11 Dec 1951 Find out more about this year
Document Type	Proposal
Industry	Household Goods
Commissioned by	The Carpet Institute, Inc.
Conducted by	Institute for Research in Mass Motivations, Inc.
Place	Montrose, New York
Company	Carpet Institute, Inc. Go to Business Biographies
Method	Interview
Keywords	carpet, floor covering, social status, men, word-of-mouth advertising, buyer motivation, design, family, children, homeowner, brand awareness Go to Glossary
Language	English
Document linked to	Alexander Smith, Inc.: (Thunderbolt)