Proposal for a psychological research study on the sales and advertising problems of the U. S. Shoe Corporation - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a psychological research study on the sales and advertising problems of the U. S. Shoe Corporation
Box Number	15
Report Number	397A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Apr 1954 Find out more about this year
Document Type	Proposal
Industry	Clothing and Accessories
Commissioned by	Stockton, West, Burkhart, Inc.
Conducted by	Institute for Research in Mass Motivations, Inc.
Place	Montrose, New York
Company	United States Shoe Corporation Go to Business Biographies
Method	Interview
Keywords	brand, fashion, shoes, female consumer, advertising, sales, ideal brand model, buyer decision process, brand loyalty, buyer motivation, customer profiling Go to Glossary
Language	English
Document linked to	Proposal for U. S. Shoe