Proposal for a psychological research study on the sales problems of the William O. McKay Company - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a psychological research study on the sales problems of the William O. McKay Company
Box Number	17
Report Number	467A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Oct 1954 Find out more about this year
Document Type	Proposal
Industry	Automotive; Retail and Wholesale
Commissioned by	William O. McKay Company
Conducted by	Institute for Research in Mass Motivations, Inc.
Place	Croton-on-Hudson, New York
Company	William O. McKay Company Go to Business Biographies
Brand	Ford
Method	Interview; Observation; Test
Keywords	automobile dealer, brand, car, salesman, sales person, competition, buyer motivation, brand choice, shopping, buyer decision process, brand loyalty, women, female consumer, corporate image, projective techniques Go to Glossary
Language	English