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Title Proposal for a psychological research study on the sales problems of the William O. McKay Company
Box Number 17
Report Number 467A
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Document Type Proposal
Industry Automotive; Retail and Wholesale
Commissioned by William O. McKay Company
Conducted by Institute for Research in Mass Motivations, Inc.
Place Croton-on-Hudson, New York
Brand Ford
Method Interview; Observation; Test
Language English