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| Field name | Value |
|---|---|
| Title | Proposal for a psychological study of Hood's milk containers |
| Box Number | 2 |
| Report Number | 49A |
| Library | Hagley Museum and Library |
| Copyright | Hagley Museum and Library |
| Date | Find out more about this year |
| Document Type | Proposal |
| Industry | Food and Drink |
| Commissioned by | H. P. Hood & Sons |
| Conducted by | Ernest Dichter |
| Place | New York, U.S.A. |
| Company | Go to Business Biographies |
| Brand | Hood |
| Method | Test; Interview |
| Keywords | Go to Glossary |
| Language | English |
| Document linked to |
Proposal for a study on ice cream sales territories A psychological analysis of thirty-eight interviews on Hood's heavy cream |