Proposal for a psychological study of Pabst Beer - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a psychological study of Pabst Beer
Box Number	9
Report Number	195A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Document Type	Proposal
Industry	Food and Drink
Conducted by	Ernest Dichter
Place	New York, U.S.A.
Company	Pabst Brewing Company Go to Business Biographies
Method	Case Study; Interview; Test
Keywords	beer, alcohol, drink, beverage, brand association, prestige, product personality, advertising, public relations Go to Glossary
Language	English
Document linked to	Draft of creative analysis of Pabst Beer campaign Proposal for a motivational research study of the advertising and marketing problems of Pabst Blue Ribbon beer Summary report on a pilot study of two Pabst ads Pabst Brewing Company letter Summary report on field test of two Pabst ads Pabst Brewing Company - letter re: proposal