Proposal for a psychological study on chocolate, especially on count lines in Germany - Market Research and American Business, 1935-1965

Keyboard Shortcuts

The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Field name	Value
Title	Proposal for a psychological study on chocolate, especially on count lines in Germany
Box Number	110
Report Number	2537A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Document Type	Proposal
Industry	Food and Drink
Commissioned by	Cadbury Schweppes, Ltd.
Conducted by	Ernest Dichter International Institute for Motivational Research
Place	Zurich, Switzerland
Company	Cadbury Brothers, Ltd. Go to Business Biographies
Brand	Cadbury; Mars
Method	Interview; Test
Keywords	West Germany, chocolate, market segmentation, psychological segmentation, social psychology, consumer trend, buyer motivation, packaging, food habits, competitor analysis, foreign product, cost Go to Glossary
Language	English
Document linked to	Report on a qualitative study on the consumption of chocolate in the United Kingdom