Proposal for a psychological study to be undertaken for American Airlines - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a psychological study to be undertaken for American Airlines
Box Number	3
Report Number	58A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Oct 1947 Find out more about this year
Document Type	Proposal
Industry	Travel and Tourism
Conducted by	Ernest Dichter
Place	New York, U.S.A.
Company	American Airlines Go to Business Biographies
Brand	American Airlines
Method	Interview; Test; Observation
Keywords	aeroplane, flight, flying, air travel, airline, family, fear, brand loyalty, advertising, ego Go to Glossary
Language	English
Document linked to	Temporary progress report on the psychological sales problems of American Airlines A psychological study of American Airlines