Proposal for a repeat study on drycleaning and Fabricare - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a repeat study on drycleaning and Fabricare
Box Number	123
Report Number	2930A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Sep 1981 Find out more about this year
Document Type	Proposal
Industry	Clothing and Accessories; Cleaning Products
Commissioned by	International Fabricare Institute
Conducted by	Ernest Dichter Motivations, Inc.
Place	Croton-on-Hudson, New York
Company	International Fabricare Institute Go to Business Biographies
Brand	Fabricare
Method	Interview
Keywords	laundry, detergent, female consumer, housewife, clothing, cleaning product, advertising, marketing, dry cleaning, psychodrama Go to Glossary
Language	English
Document linked to	Report of a repeat motivational research study on the opportunities and the future of Fabricare plants Report of a repeat motivational research study on the opportunities and the future of Fabricare plants