The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk
If you believe you should have access to this document, click here to Login.
| Field name | Value |
|---|---|
| Title | Proposal for a research analysis of two Lifebuoy commercials |
| Box Number | 23 |
| Report Number | 614A.1 |
| Library | Hagley Museum and Library |
| Copyright | Hagley Museum and Library |
| Date | Find out more about this year |
| Document Type | Letter; Proposal |
| Industry | Personal Products |
| Commissioned by | Sullivan, Steuffer, Calwell & Hayles, New York |
| Company | Go to Business Biographies |
| Brand | Lifebuoy |
| Method | Focus Group |
| Keywords | Go to Glossary |
| Language | English |
| Document linked to |
A motivational research study on the sales and advertising problems of Lifebuoy Creative analysis of MRP responses to three Lifebuoy commercials |