Proposal for a research study on "what Americans want from the future" - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a research study on "what Americans want from the future"
Box Number	14
Report Number	390A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Apr 1954 Find out more about this year
Document Type	Proposal
Industry	Animal and Agriculture; Financial Services
Commissioned by	Farm Bureau Insurance Companies
Conducted by	Institute for Research in Mass Motivation, Inc.
Place	Montrose, New York
Company	Farm Bureau Insurance Companies Go to Business Biographies
Method	Case Study; Test; Interview
Keywords	social conditions, public opinion, attitude, future, aspiration, mass media, newspaper, magazine, testing, projective techniques, radio, television, economic condition, politics, research, insurance, agriculture, finance Go to Glossary
Language	English