Proposal for a research study on "what motivates people to buy condominiums?" - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a research study on "what motivates people to buy condominiums?"
Box Number	121
Report Number	2882A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	c.1976 Find out more about this year
Document Type	Proposal
Industry	Construction and Real Estate
Commissioned by	Centex Homes of New Jersey, Inc.
Conducted by	Ernest Dichter Associates International, Ltd.
Place	Croton-on-Hudson, New York
Company	Centex Homes of New Jersey, Inc. Go to Business Biographies
Method	Interview; Observation
Keywords	housing, house buying, homeowner, real estate, condominium, decision making, purchasing, cost Go to Glossary
Language	English
Additional information	Includes transcripts of interviews for similar report submitted to Kaufman & Broad, Inc. and a copy of the full report, "A motivational research study on The Greenhouse" (2848C).