Proposal for a research study on the adequacy of advertising placed in the Chicago Tribune - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a research study on the adequacy of advertising placed in the Chicago Tribune
Box Number	2
Report Number	52A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Sep 1948 Find out more about this year
Document Type	Proposal
Industry	Media and Publishing
Conducted by	Ernest Dichter
Place	New York, U.S.A.
Company	Tribune Company Go to Business Biographies
Brand	Chicago Tribune
Method	Interview; Case Study
Keywords	newspapers, newspaper reading, newspaper publishing, advertising, newspaper advertising, product personality, product differentiation Go to Glossary
Language	English
Document linked to	A psychological study of the personality of the Chicago Tribune Chicago Tribune study: Part I. What are the real goals of an advertising program Chicago Tribune study: Part II. From numbers to people Chicago tribune study: Part III: Not the amount of lineage but the intention behind it