Proposal for a research study on the advertising and sales problems of the Passenger Tire Division of the B. F. Goodrich Company - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a research study on the advertising and sales problems of the Passenger Tire Division of the B. F. Goodrich Company
Box Number	4
Report Number	86A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jan 1949 Find out more about this year
Document Type	Proposal
Industry	Automotive
Conducted by	Ernest Dichter
Place	New York, U.S.A.
Company	B. F. Goodrich Company Go to Business Biographies
Brand	B. F. Goodrich
Method	Interview; Test; Focus Group
Keywords	tire, car, automobile dealer, sales, brand, product personality, buyer motivation, family, war, attitude, advertising, advertisement effectiveness test Go to Glossary
Language	English
Document linked to	A psychological research study on the advertising and sales problems of the Passenger Tire Division of the B. F. Goodrich Company Proposal for a motivational research study – Subject: To determine which grade of tires B. F. Goodrich should feature to achieve maximum sales next summer