Proposal for a research study on the changing role of the American woman in relation to cleaning and cooking problems - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a research study on the changing role of the American woman in relation to cleaning and cooking problems
Box Number	78
Report Number	1719A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jan 1964 Find out more about this year
Document Type	Proposal
Industry	General
Commissioned by	Lever Brothers Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Unilever, Ltd. Go to Business Biographies
Method	Interview
Keywords	women, feminism, employment, economic condition, family, female consumer, housewife, cooking, cleaning, social psychology, gender, femininity, social status Go to Glossary
Language	English
Document linked to	Memorandum on the changing role of the American woman