Proposal for a research study on the personality of the Mutual Don Lee Broadcasting System - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a research study on the personality of the Mutual Don Lee Broadcasting System
Box Number	13
Report Number	353A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Dec 1953 Find out more about this year
Document Type	Proposal
Industry	Broadcasting
Commissioned by	Mutual Don Lee Broadcasting System
Conducted by	Institute for Research in Mass Motivations, Inc.
Place	Montrose, New York
Company	Mutual Don Lee Broadcasting System Go to Business Biographies
Brand	Don Lee; Mutual Broadcasting System
Method	Interview; Questionnaire
Keywords	radio advertising, radio station, brand association, product personality, sales, employee Go to Glossary
Language	English
Document linked to	The fourth dimension in advertising effectiveness Don Lee presentation - first draft The third dimension - the depth of the selling penetration of an advertising medium