Proposal for a research study on the relation of smoker type to brand preference and lifestyle - phase II - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a research study on the relation of smoker type to brand preference and lifestyle - phase II
Box Number	83
Report Number	1859A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Mar 1965 Find out more about this year
Document Type	Proposal
Industry	Tobacco
Commissioned by	John Player & Sons, Ltd.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	John Player & Sons, Ltd. Go to Business Biographies
Brand	Player's
Method	Questionnaire
Keywords	brand choice, smoking, cigarette, marketing, smoker, brand switching, magazine advertising Go to Glossary
Language	English