Proposal for a research study on the relationships between types of smokers and cigarette brands - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a research study on the relationships between types of smokers and cigarette brands
Box Number	80
Report Number	1773A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	May 1964 Find out more about this year
Document Type	Proposal
Industry	Tobacco
Commissioned by	John Player & Sons, Ltd.
Conducted by	Ernest Dichter Associates, Inc.
Place	London, UK
Company	John Player & Sons, Ltd. Go to Business Biographies
Brand	Player's
Method	Interview; Test; Questionnaire
Keywords	smoking, smoker, cigarette filter, brand choice, brand preference, health, personality profiling, social class, brand switching, flavor, marketing, packaging Go to Glossary
Language	English
Document linked to	A motivational research study on smoker typologies and cigarette brand choice - progress report A motivational research study on smoker typologies and cigarette brand choice Player's supplemental report - a psychological profile of the Embassy smoker