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Field name | Value |
---|---|
Title | Proposal for a research study on the relationships between types of smokers and cigarette brands |
Box Number | 80 |
Report Number | 1773A |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Proposal |
Industry | Tobacco |
Commissioned by | John Player & Sons, Ltd. |
Conducted by | Ernest Dichter Associates, Inc. |
Place | London, UK |
Company | Go to Business Biographies |
Brand | Player's |
Method | Interview; Test; Questionnaire |
Keywords | Go to Glossary |
Language | English |
Document linked to |
A motivational research study on smoker typologies and cigarette brand choice - progress report A motivational research study on smoker typologies and cigarette brand choice Player's supplemental report - a psychological profile of the Embassy smoker |