Proposal for a research study to determine the potential acceptance of synthetic orange powder - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a research study to determine the potential acceptance of synthetic orange powder
Box Number	13
Report Number	357A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Dec 1953 Find out more about this year
Document Type	Proposal
Industry	Food and Drink
Commissioned by	General Foods Corporation
Conducted by	Institute for Research in Mass Motivations, Inc.
Place	Montrose, New York
Company	General Foods Corporation Go to Business Biographies
Keywords	convenience food, juice, drink, beverage, synthetic, attitude, advertising, target market, flavor, pricing Go to Glossary
Language	English