Proposal for a study for the diaper service industry - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a study for the diaper service industry
Box Number	56
Report Number	1249A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	23 May 1960 Find out more about this year
Document Type	Proposal
Industry	Retail and Wholesale
Commissioned by	C. Robert Gruver Associates
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Method	Interview
Keywords	diaper, children, female consumer, housewife, motherhood, parent, merchandising, community, family, radio advertising, television advertising, mail Go to Glossary
Language	English