Proposal for a study of the Buckingham brand and the three and six cigarette market - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a study of the Buckingham brand and the three and six cigarette market
Box Number	84
Report Number	1894A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jul 1965 Find out more about this year
Document Type	Proposal
Industry	Tobacco
Commissioned by	Carreras Group Marketing, Ltd.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Carreras Group Marketing, Ltd. Go to Business Biographies
Brand	Buckingham; Carreras
Method	Interview
Keywords	cigarette, marketing, female consumer, youth, smoking, smoker, young adult consumer, corporate image, product personality, brand awareness, public opinion, name, packaging, price, pricing, shape, flavor Go to Glossary
Language	English
Document linked to	A study of the Buckingham brand and the three and six market The Buckingham brand and the three and six market - a quantitative study