Proposal for a study on new creative product possibilities of margarine - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a study on new creative product possibilities of margarine
Box Number	93
Report Number	2119A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Dec 1967 Find out more about this year
Document Type	Proposal
Industry	Food and Drink
Commissioned by	Lever Brothers Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Unilever, Ltd. Go to Business Biographies
Method	Interview; Test
Keywords	marketing, purchasing, packaging, female consumer, margarine, dairy product, housewife, health, nutrition, flavor, gender Go to Glossary
Language	English
Document linked to	A motivational research study of new creative possibilities today for margarine - executive summary