Proposal for a study on the operations of the Beneficial Finance Company - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a study on the operations of the Beneficial Finance Company
Box Number	52
Report Number	1138A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	30 Jan 1959 Find out more about this year
Document Type	Proposal
Industry	Financial Services
Commissioned by	Al Paul Fefton Company, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Beneficial Finance Company Go to Business Biographies
Brand	Beneficial
Method	Interview; Test; Focus Group
Keywords	bank, corporate image, finance, guilt, savings, loan, investment, anxiety, money, consumer trend, radio advertising, competitor analysis, economic condition, social status Go to Glossary
Language	English
Document linked to	Proposal for a motivational research study aimed at improving the competitive position of Beneficial Management Corporation