Proposal for a study to assist banks in attracting more money into savings accounts and checking accounts - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a study to assist banks in attracting more money into savings accounts and checking accounts
Box Number	103
Report Number	2367A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	20 May 1970 Find out more about this year
Document Type	Proposal
Industry	Financial Services
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Bank of Southwest National Association Go to Business Biographies
Method	Interview
Keywords	banking, marketing, advertising, money, savings, investment, cost Go to Glossary
Language	English
Document linked to	The new bank customer: a motivational research study, vol. I The new bank customer: a motivational research study - statistical appendix, vol. II The new bank customer: a motivational research study - statistical appendix, vol. II The new bank customer: a motivational research study - statistical appendix, vol. II The new bank customer: a motivational research study - statistical appendix, vol. II The new bank customer: a motivational research study - statistical appendix, vol. II The new bank customer: a motivational research study - statistical appendix, vol. II