Proposal for a survey of dentists' attitudes toward Broxodent - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a survey of dentists' attitudes toward Broxodent
Box Number	73
Report Number	1590A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jun 1962 Find out more about this year
Document Type	Proposal
Industry	Personal Products
Commissioned by	E. R. Squibb & Sons
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	General Electric Company Go to Business Biographies
Brand	General Electric; Broxodent
Method	Interview
Keywords	teeth, dentist, electric toothbrush, marketing, oral hygiene, public opinion, attitude, corporate image, product personality Go to Glossary
Language	English
Document linked to	Current attitudes of dentists toward Broxodent - a pilot motivational research study