Proposal for an advertising test and evaluation of a campaign to promote confidence in pest control specialists who display the symbol of "Gold Crest protection" - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for an advertising test and evaluation of a campaign to promote confidence in pest control specialists who display the symbol of "Gold Crest protection"
Box Number	94
Report Number	2124A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	24 Oct 1967 Find out more about this year
Document Type	Proposal
Industry	Animal and Agriculture
Commissioned by	Sander Allen Advertising, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Velsicol Chemical Corporation Go to Business Biographies
Brand	Gold Crest; Velsicol
Method	Test
Keywords	insecticide, consumer, advertising, pest control, manufacturing, symbolism, magazine advertising, advertisement effectiveness test Go to Glossary
Language	English
Document linked to	A psychological research study and test of three advertisements