Proposal for motivational research on the image of an employment agency - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for motivational research on the image of an employment agency
Box Number	92
Report Number	2075A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	May 1967 Find out more about this year
Document Type	Proposal
Industry	Public Services
Commissioned by	Alfred Marks Bureau, Ltd.
Conducted by	Ernest Dichter International Institute for Motivational Research
Place	London, UK
Company	Alfred Marks Bureau, Ltd. Go to Business Biographies
Method	Focus group; Interview
Keywords	women, employment agency, business, unemployment, self-image, brand loyalty, corporate image, marketing Go to Glossary
Language	English