Proposal for phase II of market research study on an olfactory environment - Market Research and American Business, 1935-1965

Keyboard Shortcuts

The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Field name	Value
Title	Proposal for phase II of market research study on an olfactory environment
Box Number	121
Report Number	2875A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	25 Oct 1977 Find out more about this year
Document Type	Proposal
Industry	General
Commissioned by	S. C. Johnson & Son, Inc.
Conducted by	Ernest Dichter Associates International, Ltd.
Place	Croton-on-Hudson, New York
Company	S. C. Johnson & Son, Inc. Go to Business Biographies
Method	Interview; Focus Group
Keywords	scent, marketing, advertising, product development, environment, air-freshener, deodorant, bathing Go to Glossary
Language	English