Proposal for pilot study Foremost "fresh-tasting" evaporated milk - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for pilot study Foremost "fresh-tasting" evaporated milk
Box Number	18
Report Number	491A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	31 Aug 1955 Find out more about this year
Document Type	Pilot Study
Industry	Food and Drink
Commissioned by	Foremost Dairies, Inc.
Conducted by	Institute for Motivational Research, Inc.
Company	Foremost Dairies, Inc. Go to Business Biographies
Brand	Foremost
Method	Interview
Keywords	brand, dairy product, milk, canned food, pricing, sales, advertising, competition, brand, packaging, design, product personality, brand association, flavor, color, product differentiation Go to Glossary
Language	English
Document linked to	A psychological pilot study of the sales and advertising problems of Foremost evaporated milk Associations and implications of the Foremost name A psychological test of advertising effectiveness of Foremost instant milk advertising Psychological packaging test on Foremost non-fat dry milk Creative research memo on test procedures on new products