Proposal for study on Sara Lee - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for study on Sara Lee
Box Number	31
Report Number	827A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	01 Oct 1956 Find out more about this year
Document Type	Proposal; Memorandum
Industry	Food and Drink
Commissioned by	Cunningham & Walsh, Inc.
Company	Cunningham & Walsh, Inc. Go to Business Biographies
Brand	Sara Lee
Method	Interview; Test; Questionnaire
Keywords	food, cake, baked product, corporate image, brand image, market position, product development, packaging, design, testing, product personality, advertising character, housewife Go to Glossary
Language	English
Document linked to	A progress memorandum on "Sara Lee" A motivational study of the effectiveness of Sara Lee packaging Sara Lee A motivational research study on new product strategy for Sara Lee