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Field name | Value |
---|---|
Title | Proposal for two motivational research studies to aid in increasing the sale of Knickerbocker beer |
Box Number | 32 |
Report Number | 847.1A |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Proposal |
Industry | Food and Drink |
Commissioned by | Jacob Ruppert, Inc. |
Conducted by | Institute for Motivational Research, Inc. |
Place | Croton-on-Hudson, New York |
Company | Go to Business Biographies |
Brand | Knickerbocker |
Method | Interview; Observation; Test |
Keywords | Go to Glossary |
Language | English |
Document linked to |
Proposal for a motivational research study of the marketing, merchandising and advertising problems of Knickerbocker beer A motivational research study of Father Knickerbocker and the Knickerbocker beer personality Revised statement and estimates of a December, 1956 proposal to determine what motions will be most likely to increase the sales of Knickerbocker beer |