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Title Proposal for two motivational research studies to aid in increasing the sale of Knickerbocker beer
Box Number 32
Report Number 847.1A
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Proposal
Industry Food and Drink
Commissioned by Jacob Ruppert, Inc.
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Company
Brand Knickerbocker
Method Interview; Observation; Test
Keywords
Language English
Document linked to Proposal for a motivational research study of the marketing, merchandising and advertising problems of Knickerbocker beer
A motivational research study of Father Knickerbocker and the Knickerbocker beer personality
Revised statement and estimates of a December, 1956 proposal to determine what motions will be most likely to increase the sales of Knickerbocker beer