Proposal for two panel sessions to test new Breck print ads - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for two panel sessions to test new Breck print ads
Box Number	76
Report Number	1671A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	06 Mar 1963 Find out more about this year
Document Type	Proposal
Industry	Hair and Beauty
Commissioned by	Reach, McClinton & Company, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	American Cyanamid Company; John H. Breck, Inc. Go to Business Biographies
Brand	Breck
Method	Focus Group; Test
Keywords	corporate image, hair product, shampoo, female consumer, hygiene, housewife, attitude, public opinion, advertising, advertisement effectiveness test, product personality, brand loyalty, packaging, brand choice Go to Glossary
Language	English
Document linked to	A proposal for a validating study of the Breck image A pilot motivational study of the consumer image of the Breck Company and its hair preparations