Proposal on motivational research study for Dominion Electric Corporation - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal on motivational research study for Dominion Electric Corporation
Box Number	28
Report Number	769A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	14 May 1956 Find out more about this year
Document Type	Proposal
Industry	Electronics and Technology
Commissioned by	Howard Svink Advertising Agency
Conducted by	Institute for Motivational Research, Inc.
Company	Dominion Electric Corporation Go to Business Biographies
Brand	Dominion
Method	Interview; Test
Keywords	electric, electrical, electronic appliance, household appliance, quality, pricing, word-of-mouth advertising, sales person, salesman, husband, gift, advertising, promotion, projective techniques, psychometric testing Go to Glossary
Language	English
Document linked to	A creative problem analysis and proposal for a motivational research study of the marketing and merchandising problems of Dominion Electric Corporation