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Title Proposal re: oranges and grapefruit
Box Number 22
Report Number 582A
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Proposal
Industry Food and Drink
Commissioned by J. Walter Thompson Company, New York
Conducted by Institute for Research in Mass Motivations, Inc.
Company
Method Interview; Test
Keywords
Language English
Document linked to A motivational research study on the sales and advertising problems of citrus fruit