Proposal to undertake preliminary motivational research on present and newly developed trademarks and test such designs among bankers, dealers and business men - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal to undertake preliminary motivational research on present and newly developed trademarks and test such designs among bankers, dealers and business men
Box Number	35
Report Number	873.1A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	14 Mar 1961 Find out more about this year
Document Type	Memorandum; Proposal
Industry	Office and Stationery
Commissioned by	The Mosler Safe Company
Company	Mosler Safe Company Go to Business Biographies
Brand	Mosler
Method	Interview; Test
Keywords	safe, security, bank, vault, trademark, name, brand, design, promotion, media, advertising, corporate image, brand association, sales, signs and symbols, competitor analysis, cost Go to Glossary
Language	English
Document linked to	A memo on tentative findings Key findings about Mosler safe A motivational research study on the sales and advertising problems of Mosler record safes Supplementary memo on pilot study of bank executives' reactions to new Mosler vaults