Proposition pour une ètude motivationnelle concernant le problème du "couple Simca-Chrysler" dans le marchè commun - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposition pour une ètude motivationnelle concernant le problème du "couple Simca-Chrysler" dans le marchè commun
Box Number	104
Report Number	2382A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	1970 Find out more about this year
Document Type	Proposal
Industry	Automotive
Commissioned by	Sociètè des Automobiles Simca
Conducted by	Ernest Dichter International Institute for Motivational Research
Place	Zurich, Switzerland
Company	Sociètè des Automobiles Simca Go to Business Biographies
Brand	Simca; Chrysler
Method	Interview; Test
Keywords	automobile, car, corporate image, marketing, product personality, comfort, price, pricing, quality, name, consumer trend, modernity, male consumer Go to Glossary
Language	French
Document linked to	Bericht zu einer Motiv- und Marketingstudie über die Verbindung Chrysler-Simca im EWG-Raum