Proposition pour une ètude sur la brosse à dents "Broxodent" - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposition pour une ètude sur la brosse à dents "Broxodent"
Box Number	49
Report Number	1068A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	1958 Find out more about this year
Document Type	Proposal
Industry	Personal Products
Commissioned by	M. Guy Woog
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Brand	Broxodent
Method	Interview; Test; Focus Group
Keywords	consumer, electric toothbrush, toothbrush, oral hygiene, marketing, anxiety, fear, price, pricing, social status, merchandising, gift Go to Glossary
Language	French
Document linked to	A preliminary summary of the research findings concerning the introduction and sale of electric toothbrushes, in France Etude motivationnelle sur le problème concernant le lancement d'une brosse à dents èlectrique en France English translation of "Etude motivationnelle sur le problème concernant le lancement d'une brosse à dents èlectrique en France"