Propuesta para un estudio de las motivaciónes en el marketing y la Estratègia Publicitaria de los Chocolates Nestlè en España - Market Research and American Business, 1935-1965

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Field name	Value
Title	Propuesta para un estudio de las motivaciónes en el marketing y la Estratègia Publicitaria de los Chocolates Nestlè en España
Box Number	72
Report Number	1574A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Document Type	Proposal
Industry	Food and Drink
Commissioned by	Sociedad Nestlè A.E.P.A.
Conducted by	Ernest Dichter Associates, Inc.
Place	Croton-on-Hudson, New York
Company	Nestlè, S. A. Go to Business Biographies
Brand	Nestlè
Method	Interview; Test
Keywords	marketing, chocolate, purchasing, confectionery, candy, corporate image, quality, price, pricing, flavor, children, child consumer, nutrition, foreign food, economic condition, social status, brand choice, family, housewife, female consumer, advertising Go to Glossary
Language	Spanish
Document linked to	A progress report on Nestlè Chocolate (Spain) Motivational research study on the marketing and advertising problems of Nestlè chocolate in Spain