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Field name | Value |
---|---|
Title | Propuesta para un estudio de las motivaciónes en el marketing y la Estratègia Publicitaria de los Chocolates Nestlè en España |
Box Number | 72 |
Report Number | 1574A |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Document Type | Proposal |
Industry | Food and Drink |
Commissioned by | Sociedad Nestlè A.E.P.A. |
Conducted by | Ernest Dichter Associates, Inc. |
Place | Croton-on-Hudson, New York |
Company | Go to Business Biographies |
Brand | Nestlè |
Method | Interview; Test |
Keywords | Go to Glossary |
Language | Spanish |
Document linked to |
A progress report on Nestlè Chocolate (Spain) Motivational research study on the marketing and advertising problems of Nestlè chocolate in Spain |