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Title Psychological and social factors in the development of brand consciousness and brand loyalty for greeting cards with particular emphasis on Norcross greeting cards
Box Number 25
Report Number 672C
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Document Type Report
Industry Media and Publishing
Commissioned by Norman, Craig and Kummel, Inc.
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Method Interview
Language English