Psychological research study of the effectiveness of current packaged white bread advertising - Market Research and American Business, 1935-1965

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Field name	Value
Title	Psychological research study of the effectiveness of current packaged white bread advertising
Box Number	28
Report Number	763C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	1956 Find out more about this year
Document Type	Report
Industry	Food and Drink
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Keywords	bread, food, baked product, packaging, television advertising, radio advertising, television commercial, consumer, pricing, family Go to Glossary
Language	English