Psychologische Produkt- und Verpackungsanalyse über Carrina II - Market Research and American Business, 1935-1965

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Field name	Value
Title	Psychologische Produkt- und Verpackungsanalyse über Carrina II
Box Number	95
Report Number	2164C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	May 1968 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	Gervais AG
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Gervais AG Go to Business Biographies
Brand	Gervais; Carrina
Method	Interview; Test
Keywords	cheese, marketing, dairy product, female consumer, packaging, housewife, design, brand choice Go to Glossary
Language	German
Document linked to	Vorschlag für einen kombinierten psychologischen Produkt- und Verpackungstest für Carrina