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Title Purex Corporation - Letter [summary of research approach to analysis of television commercials]
Box Number 26
Report Number 705.1A
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Letter
Industry Cleaning Products
Commissioned by Purex Corporation, Ltd.
Company
Brand Purex
Method Interview; Test
Keywords
Language English
Document linked to A motivational research study of the sales and advertising problems of Purex liquid bleach
Letter proposal re bottle design, label, and advertising theme
Creative research memo on liquid bleach