Questions and answers on the Kelvinator range project - Market Research and American Business, 1935-1965

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Field name	Value
Title	Questions and answers on the Kelvinator range project
Box Number	54
Report Number	1202.1C Sup.
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	19 Jun 1961 Find out more about this year
Document Type	Report
Industry	Household Goods
Commissioned by	Geyer, Morey, Madden & Ballard
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Kelvinator Corporation Go to Business Biographies
Brand	Kelvinator
Method	Test
Keywords	electronic appliance, household appliance, design, marketing, promotion, psychometric testing, female consumer, housewife, cooking, kitchen, attitude, price, pricing, cleaning, competitor analysis Go to Glossary
Language	English
Document linked to	Letter proposal re: Kelvinator appliances Proposal for a consumer motivational survey dealing with the marketability of one or more models of newly designed Kelvinator cooking ranges A motivational research study on the marketability on newly-designed Kelvinator ranges and the present position of Kelvinator in the appliance field