Rapport d'ètude sur Caran d'Ache et ses concurrents dans le secteur distribution Paris et environs - Market Research and American Business, 1935-1965

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Field name	Value
Title	Rapport d'ètude sur Caran d'Ache et ses concurrents dans le secteur distribution Paris et environs
Box Number	119
Report Number	2818C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Apr 1974 Find out more about this year
Document Type	Report
Industry	Arts and Crafts
Commissioned by	Caran d'Ache
Conducted by	Ernest Dichter International Institute for Motivational Research
Place	Zurich, Switzerland
Company	Caran d'Ache Go to Business Biographies
Keywords	crayon, colored pencil, marketing, corporate image, brand choice, stationery, commerce, retail, distributor, consumer, attitude, France Go to Glossary
Language	French