Rapport final d'une ètude motivationnelle concernant la vente d'appareils mènagers - Market Research and American Business, 1935-1965

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Field name	Value
Title	Rapport final d'une ètude motivationnelle concernant la vente d'appareils mènagers
Box Number	79
Report Number	1764C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	May 1964 Find out more about this year
Document Type	Report
Industry	Household Goods
Commissioned by	Sociètè Arthur Martin
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Arthur Martin Go to Business Biographies
Brand	Arthur Martin
Method	Test; Interview
Keywords	female consumer, household appliance, electronic appliance, marketing, housewife, cooking, stove, corporate image, marketing Go to Glossary
Language	French
Document linked to	Rapport intermèdiaire d'une ètude motivationnelle pour Arthur Martin