Rapport final d'une ètude motivationnelle concernant la vente de cuisines sur le marchè rural français - Market Research and American Business, 1935-1965

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Field name	Value
Title	Rapport final d'une ètude motivationnelle concernant la vente de cuisines sur le marchè rural français
Box Number	55
Report Number	1241C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Document Type	Report
Industry	Household Goods
Commissioned by	Usines et Fonderies Arthur Martin S.A.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	U. & F. Arthur Martin Go to Business Biographies
Brand	Arthur Martin
Method	Interview
Keywords	household appliance, kitchen, stove, female consumer, corporate image, consumer trend, cooking, social class Go to Glossary
Language	French
Document linked to	Proposal for a motivational study on the sale of gas and charcoal kitchen ranges to the rural population of France Outline of phase II of motivational research study