Rapport prèliminaire rèlatif à l'ètude psychologique de la Centrale Laitière de Casablanca et de ses produits - Market Research and American Business, 1935-1965

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Field name	Value
Title	Rapport prèliminaire rèlatif à l'ètude psychologique de la Centrale Laitière de Casablanca et de ses produits
Box Number	43
Report Number	983B
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	1958 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	Sociètè R.L. Dupuy
Conducted by	l'Institut Français pour l'etude des motivations
Place	Paris, France
Company	C. L. C. Go to Business Biographies
Keywords	dairy product, brand choice, buying habits, promotion, female consumer, housewife, children, milk Go to Glossary
Language	French
Document linked to	A creative problem analysis and proposal for a motivational research study Three Centrale Laitiere de Casablanca Proposals (English) Three Centrale Laitiere de Casablanca Proposals (French)