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| Field name | Value |
|---|---|
| Title | Rawlings Sporting Goods, Co. |
| Box Number | 47 |
| Report Number | 1041A |
| Library | Hagley Museum and Library |
| Copyright | Hagley Museum and Library |
| Date | Find out more about this year |
| Document Type | Letter |
| Industry | Sport and Leisure |
| Commissioned by | Winius-Brandon Company |
| Conducted by | Institute for Motivational Research, Inc. |
| Place | Croton-on-Hudson, New York |
| Company | Go to Business Biographies |
| Brand | Rawlings |
| Method | Interview; Test; Focus Group |
| Keywords | Go to Glossary |
| Language | English |
| Document linked to |
A motivational research pilot study of the sales, advertising and merchandising problems of Rawlings Sporting Goods Note on creative reaction to Draft Rawlings ads |