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Title Reactions to nationwide information insurance ads
Box Number 22
Report Number 588.1E
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Document Type Supporting Material
Industry Financial Services
Conducted by Institute for Motivational Research, Inc.
Company
Brand Nationwide
Keywords
Language English
Document linked to Memo on the advertising presentation of Nationwide Insurance Company
Guideposts for new Nationwide advertising
Letter proposal re: testing Nationwide ads
Comments of Farm Bureau Insurance ads
Nationwide ad tests