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Title Reader reactions to the "conventional" and to the "different" approaches in advertising
Box Number 24
Report Number 636E
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Report
Industry Financial Services
Commissioned by Farm Bureau Insurance Companies
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Company
Brand Nationwide
Method Test
Keywords
Language English
Document linked to Proposal for a motivational research study on the new Nationwide decal
An interim progress report on Nationwide Insurance Company's Decal research project
A motivational memo on the impact of the Nationwide decal