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Field name | Value |
---|---|
Title | Reader reactions to the "conventional" and to the "different" approaches in advertising |
Box Number | 24 |
Report Number | 636E |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Report |
Industry | Financial Services |
Commissioned by | Farm Bureau Insurance Companies |
Conducted by | Institute for Motivational Research, Inc. |
Place | Croton-on-Hudson, New York |
Company | Go to Business Biographies |
Brand | Nationwide |
Method | Test |
Keywords | Go to Glossary |
Language | English |
Document linked to |
Proposal for a motivational research study on the new Nationwide decal An interim progress report on Nationwide Insurance Company's Decal research project A motivational memo on the impact of the Nationwide decal |